In the early days of Internet ad buying, advertisers purchased ads much in the same way they did for traditional media. . . .

Facebook ad targeting options are the parameters advertisers set during the campaign creation process to determine who to show their ads to. . . .

Some local websites would like to allow advertisement on their platform by programmatic, they need to do registration on Google Adsense. . . .

💠 Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions take place in a blink of an eye. . . .

➡️ A real time dashboard is a dashboard that contains visualizations that are automatically updated with the most current data available. . . .

➡️ Viewability Rate is the percentage of ads which are actually seen by a user. . . .

➡️ Ad Fraud is one kind of hacking for metrics of digital campaigns. Website has zero traffic and your campaign is getting ton of impression from that site. Is it possible? . . .

➡️ A rewarded video ad is a video that a user can choose to watch in exchange for some incentive — an extra life in a game, an extended free trial, a puzzle hint, or virtual currency, for example. . . .

➡️ Technically, according to the IAB this is also part of outstream video. It uses the normal space provided for a banner ad to deliver a video experience as opposed to another static or rich media format. It also relies on the existence of display ad inventory on the webpage for delivery. . . .

➡️ Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. . . .