D2C E-Commerce 3rd Party Partner Management,
> Manage the relationship and performance of the Marketplace & e-Comm. enabler.
> Manage the relationship and performance of Digital Supply Enabler.
> Manage the relationship between the Marketplace & e-Comm. enabler and Digital Supply enabler.

D2C E-Commerce Channel & Category Management,
> Manage South-East Asia countries, channels and category strategy and execution plan to on board the right assortment by channel for assigned categories.
> Initiate and drive commercial planning and channel promotion to drive sales and excitement to customers.

D2C e-Commerce performance,
> Daily/Weekly/Monthly Ecommerce performance monitoring & gathering insights from local teams on the performance.
> Insightful data collection and analysis from MPs (in cooperation with Ecommerce Analytics & BI Manager).
> Closely collaborate with local teams to build an activation plan for growth on local/sub-regional/regional level.

D2C e-Commerce Content/Campaigns,
> Driving with Marketing teams to provide the A+ content for platforms across the region and implement it with local teams.
> Implement & monitor aligned pricing strategy per each market (in cooperation with Ecommerce Analytics & BI Manager).

Marketing Performance (work in cooperation with Marketing team),
> Closely work with Marketing team to have regional annual / monthly and campaign-based media plan to optimize for highest traffic and conversion both onsite and offsite media.
> Collaborate with the squad to align social commerce initiatives with overall marketing goals.
> Collaborate and oversee the creation of engaging and conversion-driven contents tailored for various social commerce platforms (e.g. Shopee, Lazada and Tiktok Shop).
> Collaborate with content creators, affiliates and influencers, manage execution of Conversion-led social commerce campaigns.