▪ If you are in marketing you have probably heard the term DMP tossed around. But can you define what a DMP is?
▪ Most companies in the Digital Marketing Market will tell you they can create a relevant, personalized, perfectly-timed, engaging message for your clients that will trigger instantaneous sales.
▪ But the truth is, that’s harder than it sounds.
▪ And the secret to how you can actually achieve this goal is in the underlying technology within a DMP.
▪ A DMP is basically a vast database that houses “Warm” and “Cold” data about your clients.
♦ “Warm” data is about action users who made action on your advertisement(Ads).
It includes data on, for example, in-store purchases, geolocation, and navigation
– basically any piece of information that could potentially be gathered during an encounter with a prospective customer.
♦ “Cold” data is a static and non-action user who didn’t take any action on your advertisement(Ads).
By using “Warm” user data effectively, you can truly achieve the perfect marketing message.
♠ For more details;
NewChallenges | Programmatic Ads
▪Ph: 09-971600077
▪Email: hninwai@newchallenges.com.mm
