” What’s the difference between retargeting and remarketing? ”
♦ While the words ‘retargeting’ and ‘remarketing’ are sometimes used interchangeably, they have some important differences.
♦ When it comes to retargeting vs. remarketing, the main difference is in the strategy.
♦ Retargeting is mostly about serving ads to potential customers based on cookies while remarketing is usually based on email.
♦ Remarketing works by collecting the information of users and creating lists, which are used later to send sales emails.
♦ Retargeting and remarketing are both effective methods in their own right, yet a combination of both may be the best strategy to boost your digital marketing activity and improve your bottom line.
♦ Here’s a quick overview of retargeting in action:
1) A user visits your website.
2) They leave the site without completing any call to action.
3) They browse other sites.
4) Your ad appears on another web page that the user is visiting (thanks to ‘cookies’).
5) The user, having previously been interested in your website, clicks on the ad and returns to your site, where they complete the call to action (for example, they purchase your product).
