👌 AdWords (Google Ads) is a system that allows businesses to bid for advertising space in the Google search results and on other Google-                affiliated propertie.

👌 AdSense is a system that allows publishers and website owners to sell ad space to businesses.

👌 In other words, you have to pay to use AdWords, but AdSense could earn you money.

👌 Let’s go into a little more detail …

👌 Advertisers use AdWords to create and place ads on Google. Google has a 75% search market share and generates 71% of its revenue from         ads.

👌 As you might imagine, AdWords is massively popular and, when used correctly, massively profitable.

👌 AdWords vs. AdSense: The Main Difference.

👌 The main difference between AdWords and AdSense is this: AdWords is for advertisers, while AdSense is for publishers.

👌 When I say “publisher,” I mean anyone who has a website, is willing to sell ad space on it, and is primarily interested in putting out regular                content (as opposed to selling products and services).