✍🏼 ” NewChallenges” Programmatic Ads ” ✍🏼
“What’s the difference between direct and programmatic advertising and how can it benefit you❓❓❓
❗️In the early days of Internet ad buying, advertisers purchased ads much in
the same way they did for traditional media.
❗️However, many have come to regard the old direct model as inefficient
and ineffective.
❗️Today, advertisers are turning toward a new, programmatic model of
media buying.
❗️This gives them a level of control and customization that would have
been unthinkable in the days before e-commerce.
❗️The programmatic model is automated and more streamlined than the
direct approach, so advertisers have a number of advanced tools at their
disposal.
❗️They can take advantage of real-time pricing based on the number of
impressions and they have the ability to adjust their campaigns on the fly.
❗️The programmatic model also provides advertisers with extremely
granular data about their campaigns.
By comparison, the traditional direct model of media buying gives advertisers fuzzier data, slower reaction times and fewer customization options. The end result is they get more bang for their buck with programmatic buying. This is why so many advertisers have switched to this model for their online campaigns.
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hashtagdirectselling
