*** What are rewarded video ads? ***
➡️ A rewarded video ad is a video that a user can choose to watch in exchange for some incentive — an extra life in a game, an extended free trial, a puzzle hint, or virtual currency, for example.
” Advantages of rewarded video ads ”
➡️ Higher completion rate of ad views — the user isn’t rewarded unless the ad is viewed completely, so it’s less likely that the video is skipped or cut off
➡️ Better audience targeting because the user is choosing to watch the video ad, it’s more likely that they’re choosing to watch ads they have some interest in
➡️ Higher viewer satisfaction because rewarded video ads are opt-in and non-intrusive, viewers tend to look more favorably on the advertiser
” Disadvantages of rewarded video ads ”
The biggest disadvantages of this type of ad affect the advertiser and developer. These are:
➡️ Low-quality traffic or low user engagement — often, users are only watching the video advertisement for the reward, and are not very invested in the ad content
➡️ Lower lifetime value of users — often, users who download an app or service only for the reward don’t have a vested interest in staying active on the app for a long time.
