What is cold calling?
Cold calling is a telemarketing.
Telemarketing applies to companies that sell their products or services over the phone.
Both business-to-business (B2B) and business-to-consumer (B2C) companies can utilize cold calling.
What are the benefits of cold calling?
There are many reasons companies and organizations use the cold calling method as part of a marketing strategy.
- Direct line of communication
- Strength in numbers
- Improvement in warm leads
- Better employee training
