***The State of Ad Fraud***
➡️ Ad Fraud is one kind of hacking for metrics of digital campaigns. Website has zero traffic and your campaign is getting ton of impression from that site. Is it possible?
➡️ Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advertising trade group the Association of National Advertisers (ANA).
➡️ After analyzing 27 billion ad impressions across 50 brand marketers, White Ops and the ANA projected that $5.8 billion will be lost to fraud globally this year, down from $6.5 billion in 2017.
➡️ NewChallenges is working with four Anti-Fraud Vendor partners. So we could able to give 100% grantee to avoid Ad Fraud for your digital campaigns.
