How to Create an Event Marketing Plan

✅ Events are costly, which is why creating a detailed event marketing strategy is important. Your budget, goals, resources, target audience, and more will determine the types of events you plan as well as the promotion strategies you adopt.

✅ The event marketing process begins by evaluating your organization’s marketing and sales goals, as well as broader business goals, and how events can help achieve them.

Know Your Event Basics
1. Event Name
2. Event purpose
3. Target Audience
4. Event Type
5. Event Format (In-person, Virtual, Hybrid, or Webinar)
6. KPIs to Measure Goal Performance
7. Theme
8. Tagline
9. Color Scheme and Brand Imagery