Consumer Insight Senior Associate (BKK)

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Company Name

Thai Beverage PLC (Food and Beverage Services)

Job Title

Consumer Insight Senior Associate

Location/ Country

Chatuchak District, Bangkok.

Salary (Relative Currency)

-

Job Description

Consumer Research and Brand Strategy Development,
* Understands and interprets research methodologies and results to ensure timely, accurate and impactful insight as the basis for decision-making across core research studies for NAB brands.
* Summarize consumer research, market data and relevant competitor activities to highlight key trends as well as identifying both opportunities and challenges for NAB brands.
* Collate research data into impactful reports and clearly communicating findings.
* Manage internal stakeholders to utilize data and deliver detailed understanding of consumer insight and bespoke analysis of trends with recommendation.

Trade Strategy Development,
* Operate in a professional manner and be independent to deliver fact based, objective views of the business to provide credible recommendations to trade team and business partners.
* Use trends and analysis to support channel strategy including strengthening relationship with trade partners.

Job Requirement

* Degree in marketing, economics, management or statistics.
* Minimum 3 years’ experience in local and international research is preferred.
* Previous experience in retail audit data (preferably Nielsen, or retailer-based analytics).
* Research management experience at a management level is preferred.
* Excellent command of written and spoken English.
* Detail oriented, but with ability to look at the bigger picture and story telling.