➡️ Ad Fraud is one kind of hacking for metrics of digital campaigns. Website has zero traffic and your campaign is getting ton of impression from that site. Is it possible?
➡️ A rewarded video ad is a video that a user can choose to watch in exchange for some incentive — an extra life in a game, an extended free trial, a puzzle hint, or virtual currency, for example.
➡️ Technically, according to the IAB this is also part of outstream video. It uses the normal space provided for a banner ad to deliver a video experience as opposed to another static or rich media format. It also relies on the existence of display ad inventory on the webpage for delivery.
➡️ Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary.
💠 Initial Marketplace Analysis for your product or service (overview of your market, realistic assessment of your performance in this space and competitive analysis)
Digital Marketing are all marketing activities that use digital devices.
➡️ As consumers spend more time on digital and mobile devices, the world of advertising has evolved and created new methods to keep up.
➡️Programmatic is not just for conversions; it’s also a valuable part of your branding strategy.
⬆️65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today.
Programmatic marketing opens up a series of opportunities, which would not be possible if ad placement was done manually, as it has been done in the past.
