♦ Digital marketing is a way to promote brands and products online and through other digital channels.
👉 People are more likely to purchase from brands they feel connected to.
👉 But, measuring brand impact has always been tough to do.
AdWords (Google Ads) is a system that allows businesses to bid for advertising space in the Google search results and on other
✍🏽 The Google Display Network works like an interface between the advertiser and the publisher.
In the early days of Internet ad buying, advertisers purchased ads much in the same way they did for traditional media.
Some local websites would like to allow advertisement on their platform by programmatic, they need to do registration on Google Adsense.
💠 Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions take place in a blink of an eye.
➡️ A real time dashboard is a dashboard that contains visualizations that are automatically updated with the most current data available.
➡️ Viewability Rate is the percentage of ads which are actually seen by a user.
➡️ Ad Fraud is one kind of hacking for metrics of digital campaigns. Website has zero traffic and your campaign is getting ton of impression from that site. Is it possible?
