♦This is a missed opportunity as typically, your website is the first point of call for customers interested in your product, but unless they sign up or leave their details many businesses don’t use that data to engage them.
► Ad fraud occurs when the ads are not seen or when ads are seen by non-human traffic.
■ The programmatic buying process automatically secures ad space based on the criteria you set.
▪ Lack of control and low cost-efficiency makes advertisers prefer a DSP over an ad network(Google Ads).
What are the differences between the Google Display Network(GDN) and Programmatic Advertising?
” What’s a device ID and why’s it important for your Digital Marketing Journey? “
What’s the difference between retargeting and remarketing?
What is a DMP and how can it be useful to your Digital Marketing Journey?
Search engine optimization also plays a big role in how digital marketing works.
Digital marketing is the most widely used marketing in today’s world.It not only works in the favor of marketers,
