• The Business Development Executive is part of the front-facing partnerships team responsible for building new client pipelines, supporting campaign activations, and driving client satisfaction that translates into repeat business.
• They’ll work closely with Associate Directors to translate opportunities into activations, manage mid-funnel conversions, and ensure seamless handovers between partnership, campaign, and creator teams.
1. Pipeline Development
• Research and identify potential clients across sectors (FMCG, F&B, Tech, Beauty, Travel, etc.).
• Identify marketing decision-makers and map company structures.
• Manage outbound prospecting: LinkedIn outreach, cold emails, referrals, and partnership databases.
• Maintain and update CRM records with accurate lead information and progress.
• Support Associate Directors with early outreach, proposal preparation, and coordination.
2. Sales Activation Support
• Co-develop proposals and pitch decks with the partnerships team.
• Coordinate with strategy and influencer sourcing teams to match client briefs.
• Prepare campaign timelines, influencer lists, and supporting documents for client presentations.
• Join partnership calls, take notes, and ensure next steps are executed promptly.
3. Campaign & Client Servicing Support
• Liaise internally with the campaign operations team to ensure deliverables are on track.
• Maintain ongoing client touchpoints: share updates, manage minor changes, and monitor satisfaction levels.
• Collect post-campaign results and assist in case study creation.
4. Internal Process & Reporting
• Provide weekly sales pipeline updates (leads opened, in progress, closed).
• Monitor and update individual performance metrics through CRM dashboards.
