Articles By This Author

Programmatic Ads

***The State of Ad Fraud***

➡️ Ad Fraud is one kind of hacking for metrics of digital campaigns. Website has zero traffic and your campaign is getting ton of impression from that site. Is it possible?

Programmatic Ads

*** What are rewarded video ads? ***

➡️ A rewarded video ad is a video that a user can choose to watch in exchange for some incentive — an extra life in a game, an extended free trial, a puzzle hint, or virtual currency, for example.

Programmatic Ads

👉 What is Video Banner Ads?

➡️ Technically, according to the IAB this is also part of outstream video. It uses the normal space provided for a banner ad to deliver a video experience as opposed to another static or rich media format. It also relies on the existence of display ad inventory on the webpage for delivery.

Programmatic Ads

🔎 What Is Geofencing in Programmatic Marketing?

➡️ Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary.

Programmatic Ads

➡️ How to plan effective digital campaign? ⬅️

💠 Initial Marketplace Analysis for your product or service (overview of your market, realistic assessment of your performance in this space and competitive analysis)

Programmatic Ads

💠 Types of Digital Marketing You Should Know – And Consider For Your Marketing Strategy 💠

Digital Marketing are all marketing activities that use digital devices.

Job Ads

What Is Jobs Ads?

A job ad, also called a job posting, is the announcement of a job opening by an organization. Job ads are typically published online.

Programmatic Ads

💠Digital Media Buying 101💠

➡️ As consumers spend more time on digital and mobile devices, the world of advertising has evolved and created new methods to keep up.

Programmatic Ads

“Programmatic is an amazing tool for branding.”

➡️Programmatic is not just for conversions; it’s also a valuable part of your branding strategy.

Programmatic Ads

“Programmatic ad spend to grow 19% next year, reaching US$84bn”

⬆️65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today.