1. Sales Team Management
• Set and monitor monthly and annual sales targets and KPIs.
• Review sales performance and customer visit activities.
• Train, coach, and motivate the Sales Team to improve performance and product knowledge.
• Support the team in resolving sales and customer-related issues.
2. Sales SOP Management
• Establish and maintain effective sales procedures from customer inquiry and quotation through order confirmation and payment collection.
• Manage credit control, payment terms, overdue collections, product samples, returns, and refunds.
• Review and improve Sales SOPs based on business requirements.
3. Sales & Production Coordination
• Coordinate with Production on demand forecasting, customized orders, production schedules, and delivery lead times.
• Work with Production and Warehouse teams to maintain appropriate inventory and safety stock levels.
• Communicate customer quality feedback and product requirements to the relevant departments.
4. Key Account & Retention Management
• Manage and develop relationships with key and existing customers.
• Follow up on repeat orders and identify customers with declining or inactive purchases.
• Develop win-back, customer retention, cross-selling, and up-selling initiatives.
• Manage appropriate commercial arrangements for key customers.
5. New Customer Acquisition
• Identify new markets, industries, and potential customers.
• Lead prospecting, cold calling, customer visits, and sales presentations.
• Convert potential customers into trial orders and long-term accounts.
• Develop strategies to expand sales coverage into new geographic markets.
6. Competitor Analysis
• Monitor competitor pricing, product quality, service, delivery terms, and credit practices.
• Analyze competitors’ strengths and weaknesses and identify market opportunities.
• Provide regular market and competitor insights to Management.
7. Customer Relationship Management (CRM)
• Maintain accurate and updated customer information and sales records.
• Monitor customer satisfaction and handle complaints promptly.
• Develop customer retention and relationship-building programs.
• Maintain strong long-term relationships with key customers.
8. Sales Promotion
• Develop seasonal and bulk-purchase sales promotion programs.
• Plan stock clearance activities for slow-moving products.
• Coordinate product samples and promotional activities.
• Evaluate the effectiveness and ROI of sales promotions.
9. Digital Marketing Collaboration
• Work closely with the Digital Marketing Team to convert online inquiries into sales.
• Recommend products and market information for digital campaigns.
• Ensure online product information and pricing remain accurate.
• Review lead quality, campaign results, and customer feedback with the Marketing Team.
