What is real time bidding (RTB)?

✅ Real time bidding (RTB) is a form of programmatic advertising that allows for the buying and selling of digital ads in real time.

✅ When users go to a website or mobile app, a real-time auction is conducted where advertisers bid and compete for an ad space.

✅ If the advertiser has the highest bid in the auction, their ad is displayed on a publisher’s website or mobile app.