What Is Click-Through Rate (CTR)?

Click-Through Rate (CTR) measures the percentage of users who click on your ad after viewing it.

It is the primary metric used to evaluate audience engagement and ad relevance.

The Formula

To calculate your CTR, divide the total number of clicks by the total number of wins, and multiply by 100 to get a percentage:

CTR = Total Clicks / Total Wins x100

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How CTR Works in Programmatic Ads?

Demand-Side Platforms (DSPs) and ad servers automatically track clicks and impressions . . .

NewChallenges Ads

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HR (Human Resources) is responsible for managing the employee lifecycle, . . .

NewChallenges Ads

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For Tarmwe,Yangon Job,
Hotel. . . .

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