! Develop integrated marketing communication (IMC) strategies and proposals based on client objectives and business needs.
! Design campaign plans and recommend the most effective mix of digital channels, media, and budget allocation.
! Conduct market and competitor research to provide data-driven insights and strategic recommendations.
! Present campaign concepts and proposals to clients through compelling storytelling and strategic rationale.
! Oversee online channel operations across social media platforms and manage paid media performance to achieve campaign KPIs.
! Collaborate with creative and media teams to ensure campaign assets align with brand standards and objectives.
! Plan and manage KOL and influencer campaigns, from selection and briefing to performance evaluation.
! Analyze campaign performance and prepare actionable reports to optimize ROI and improve future strategies.