✅Since we all were diagnosed with banner blindness, advertisers are now turning to newer ad formats to regain their audience’s attention.

✅Rich media ads bring a splash of creativity into your campaigns and engage your audience where bland display ads are struggling.

But what exactly is rich media all about?

✅Standard display ads are affordable yet not that efficient.

✅CTR for a medium rectangle is as little as 0.13%, so it’s easy to say that audiences don’t like ads.

✅However, advertisements’ reputation isn’t as bad as you may think.

✅According to a Vie design survey, 83% of people agree with the statement “Not all ads are bad, but I want to filter out the really obnoxious ones.”

✅Audiences don’t hate advertising, they hate BAD advertising.

✅With more channels and multiple campaigns across various platforms, more ads have created more noise.

✅As a result, people are annoyed by seeing irrelevant ads in the wrong place and time.

✅Rich media ad serving helps to improve the advertising rep and get companies better ROI on their ad spend.

✅But what are rich media ads?