🕵️‍♀️ THE KEY FEATURES OF “DSP”(4)

📱💻 5. Retargeting

✅ Retargeting is a must-have feature for businesses focused on driving performance and sales.

✅ Not all DSPs can boast about this feature. The fact is that customers do not always make a purchase on their first visit.

✅ Retargeting ensures the gathering and segmentation of users that somehow interacted with your site or brand in the
past, and then brings them back to the point from where they left off.

✅ Within the demand-side platform, media buyers are able to create a special code and add it to the website or on a specific landing page to use retargeting.

📱💻 6. Automated optimization based on your ad goals

✅ Automated is the main adjective that can be used towards the work of DSPs.

✅ When media buyers handle dozens of performance ad campaigns, some details may get out of control. To eliminate manual work, DSPs develop smart optimization algorithms.

✅ As a result, the DSPs are able to optimize ad campaigns in real time, switch off underperforming traffic sources, and keep the ROI positive even when the media buyer is offline.

To be continuous,