🏆 PROGRAMMATIC ADVERTISING 🏆

✅ As a digital marketer, You should know how programmatic advertising will improve ad performance for your brand.

✅ Therefore, here is a step-by-step guide to understand the process:

Step 1:
When a viewer lands on a website that uses programmatic advertising, it starts the automated bidding to serve an ad to this particular viewer.

Step 2:
The publisher lists the ad space for this viewer on their supply-side platform (SSP). The SSP acts as the seller for the publisher, letting advertisers know the characteristics of the site, user, and ad space that allows DSPs to make their bid. Essentially, they advertise the product (the ad space) for sale.

Step 3:
Once the SSP receives the information on the ad space, they analyze to determine factors such as their geography, demographics, interests etc.

To be continuous…

NewChallenges DSP
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