🏆 What is Remarketing? 🏆

✅ Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action on Ads.

✅ It’s an effective way to target people who have already shown some interest in your business or brand.

✅ Because you are targeting past visitors or existing customers, it’s called “re”-marketing.

✅ Think of it as a second chance to convert, up-sell, or retain customers with online ads or campaigns. You can do remarketing in different ways.

“What’s the difference between retargeting and remarketing?”

✅ While the words ‘retargeting’ and ‘remarketing’ are sometimes used interchangeably, they have some important differences.

✅ When it comes to retargeting vs. remarketing, the main difference is in the strategy.

✅ Retargeting is mostly about serving ads to potential customers based on their past actions while remarketing is usually based on email.

✅ Retargeting and remarketing are both effective methods in their own right.