💥 Mobile Ad ID (MAID): Advertising User Device Identification for Mobile Campaigns 💥

✅ Mobile Ad-ID is a sequence of random symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his customer journey and “remember” his or her choices.

💥 How mobile device ID is used in advertising? 💥

✅ If you want to reach a mobile audience, the device ID is crucial for gathering and targeting users. While desktop advertising is based on cookies, mobile advertising relies on MAIDs. Those numbers help select users who often listen to rock music or regularly go to shopping centers.

✅ Mobile advertising tracking based on device ID helps to assign such data as language, geolocalization, or frequently used apps to a specific user.

✅ Thanks to that, data providers can build segments of mobile users, for example, music lovers, users interested in buying cars, or runners.

✅ What’s more, mobile advertising tracking helps marketers monitor users’ activity that saw the personalized ad. They can track conversion, change frequency capping to increase the efficiency of mobile advertising campaigns.