“First-Party Data Targeting in Programmatic Advertising”

♦This is a missed opportunity as typically, your website is the first point of call for customers interested in your product, but unless they sign up or leave their details many businesses don’t use that data to engage them.

♦Run the programmatic campaign and collect the data, then using a data management platform (DMP), you can profile that customer, about their interests and behaviours and build lookalike audiences.

♦This data can then be enriched to discover your most valuable customers and their behaviours and find similar people who match that behaviour across the web.

♦When used in programmatic campaigns this data can serve dynamic creatives to each identified audience segment and follow up with retargeting strategies based on the action taken.

♦Using first-party data in your programmatic advertising campaigns can help you to:
♥ Reduce time taken to prospect for your most valuable customers

♥ Extend your reach to a larger pool of customers who are similar to your existing customers

♥ Allocate your spend effectively across different media channels

♥ Increase the likelihood that these customers interact with your brand

♥ Convert more high-paying valuable customers to your brand or products

#Programmaticads