♥What are the differences between the Google Display Network(GDN)and Programmatic Advertising?♥

1. ▪ Google Display Network (GDN) is an ad network with millions of sites as an inventory (the same            ones signed up to Google AdSense).
▪ Programmatic is an automated buying platform with a huge inventory, a collection of ad networks,        ad exchanges and direct publishers.

2. ▪ GDN supports all the basic targeting capabilities not as much as programamtic networks.
▪ Programmatic has a lot of detailed target capabilities that GND can’t support.

3. ▪ GDN doesn’t provide detailed insights into the audience.
▪  Programmatic offers detailed insights into the audience (you can see the audience to whom the            ads were served).

4. ▪ GDN does not support all the ad formats (customization is not possible).
▪ Programmatic supports customization and a huge inventory to reach media units.

5. ▪ By using GDN you can only buy GDN inventory.
▪ With Programmatic you can buy GDN (AdX) inventory using different DSP (Demand Side Platform).

6. ▪ GDN bid adjustment has a lag of 2-3 hours.
▪ Programmatic adjustment in real-time.