♦ Most businesses have a specific audience they are trying to reach, and digital marketing aims to help businesses reach these target consumers through the internet and other digital avenues.

♦ Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.

♦ The main difference between digital marketing and traditional marketing is that digital marketing campaigns are executed exclusively through digital channels and this gives marketers more control, tools and data to analyze the effectiveness of a campaign.

◊ Some Facts About Digital Marketing ◊

♦ 78% of Users research & read reviews on Internet before Making a Purchase.

♦ 64% Users have said Digital Presence has affected their First purchase.

♦ 97% Hours an average Internet Users Spends on Social Media.

♦ 93% People using social media wants businesses to Respond Back there.

♦ 75% Mobile Internet Users have Used Apps in Their Bathroom/Washroom

◊ Digital Spends Will Grow from 8% to 35% Minimum.