✍🏼 ” NewChallenges” Programmatic Ads ” ✍🏼
How does the Google Display Network work❓❓❓
✍🏼The Google Display Network works like an interface between the
advertiser and the publisher.
✍🏼 You can use the network to choose your target audience based on
domain, interests, demographic, and many other criteria. You also have
control over ad schedule and placements within a website. A placement
can be a mobile app, a specific website, or a specific page on a site, or
even an individual ad unit.
✍🏼 Similarly, you can target millions of websites around the world via the
Google Display Network.
✍🏼 The ad placements are decided beforehand based on your bidding.
How does programmatic advertising work❓❓❓
✍🏼 Programmatic advertising is the use of machine intelligence to buy ad
placements that are most suitable for you.
✍🏼 You will have to use a DSP to key in the type of audience you want to
target; ad publishers use an SSP to convey the availability of ad inventory
to ad exchanges. When a visitor enters the website, ad exchanges get
information about the user. If it matches the specifications of your target
audience, you automatically enter an auction with other advertisers.
✍🏼 The advertiser with the highest bid gets his ad shown on the webpage.
All of this happens automatically in milliseconds. Each ad space is sold in
real time via bidding(RTB).
