⬆️ Real Time Bidding ⬆️

💠 Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions take place in a blink of an eye. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. Supporting platforms such as Ad Exchanges and Supply Side Platforms are also used within the process. RTB auctions put the focus on impression-based bidding whereas static auctions tend to group impressions only allowing advertisers to bid on them in package deals.

💠 How does work: When a user visits a website, a corresponding bid request is being sent to an Ad Exchange.

💠 This bid request then contains different types information such as demo-graphical data, location information, browser history, etc. The Ad exchange then passes the bid requests along to its list of advertisers/buyers who bid in real time for the ad impression as it gets presented to the website user. The advertiser that bids the highest amount wins the impression and gets its ad served in front of the site user.

💠 This same process gets repeated time and time for every ad unit of the website property page. This procedure takes place within 100 milliseconds, including receiving the bid request and serving the serving the ad.