👨💻 “Programmatic ad spend to grow 19% next year, reaching US$84bn”
⬆️65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. We predict that in 2020 advertisers will spend US$98bn on programmatic advertising, representing 68% of their expenditure on digital media advertising. By digital media we mean all forms of paid-for advertising within online content, including online video and social media, but excluding paid search and classified advertising.
⬆️The breadth of ad formats available through programmatic trading is improving, with more mobile, video and audio formats coming online all the time, though brands and agencies need to do more to push publishers to improve the quality of their inventory, which needs at minimum to be safe and viewable.
⬆️Please, let us know your digital marketing plan in 2026.
⬆️We are here to support your brand to get more awareness, value, safe, viewable and much more.
⬆️ For more details;
⬆️NewChallenges Ads
▪Ph: 09-971600077
▪Email: hninwai@newchallenges.com.mm
