NewChallenges” Programmatic Ads

🔎How is programmatic marketing defined?

⬆️Programmatic marketing is seen as the future of advertising on the web, 60% of digital advertising budgets spent on Programmatic by next year. According to Forrester, programmatic will account for the majority of all digital advertising spending over the next few years.

🔎”Defining Programmatic Marketing”

⬆️Because it involves millisecond long auctions during page loading times via algorithms, programmatic marketing can at first glance seem a baffling concept, but when boiled down to its simplest form it is in essence quite simple. We define Programmatic Marketing as:

⬆️”Programmatic marketing is automated bidding on advertising inventory in real-time, for the opportunity to show an ad to a specific customer, in a specific context.”