Core Responsibilities
👍 You will lead Communications activities end-to-end, from strategic planning to execution of campaigns with a focus on driving earned press and influencer coverage to 1) support commercial priorities and 2) drive storytelling/thought leadership narratives.
Leadership
👍 A strong contributor to the Global Communications team demonstrating leadership in the ‘how’ and ‘what’ we communicate, playing a proactive role in evolving our approach and developing our people.
👍 Be an engaged leader in the cluster leadership team. Show involvement across all departments to maximise integration of communications in the wider business in all markets.
👍 Demonstrate high business acumen and understanding of Dyson. Provide strategic communications advice to the Managing Directors and the Leadership teams of SEA.
👍 Manage budgets to ensure efficiencies across the cluster and get the tools and resources to carry out local and cluster announcements.
👍 Drive a comprehensive program to advance Dyson’s mission and goals across product and internal communications for the cluster – launching products often involving project management of events, sustaining launch momentum, press office, thought leadership and SEA Commercial team engagement.
👍 Contribute to the wider Communications community by regularly expanding your remit to regional projects.
👍 Lead a team spread across multiple markets (including agencies and distributor partners), driving collaborative growth plans and project managing events in collaboration with the global events team.
👍 Superior management skills; ability to influence and engage people up, down, and across the organization in order to bring about change.
👍 Plan and implement the Communications strategy for Dyson in SEA with a focus on maximising exposure and impact on the consumer benefits of Dyson products underpinned with our problem-solving approach, our products, people and places and the Dyson philosophy.
👍 Maximize each narrative to build Dyson’s reputation and desirability as a global technology company with products that deliver advanced performance and long-term value.
👍 Grow share of voice and understanding of the Dyson difference while driving impact in tangible ways to contribute to business growth.
Communication Skills
👍 Devise and implement excellent external and internal Communications strategies focused on telling stories around our core technology, our machines, our corporate stories, our people and places and the Dyson philosophy.
👍 Show in-depth knowledge and experience of the SEA media, social media and influencer landscape: Own a network of key top tier contacts and understand the ins and outs of media relation.
👍 Drive the continuation and development of new formats and platforms in interaction with internal and external stakeholders.
👍 Be it online, on social media channels, as well as in traditional media and events.
👍 Oversee in-depth real-time monitoring, analysis reporting, and response to press coverage and social media interactions on a timely basis and across a wide spectrum of media; providing updates to the business on a regular basis.
👍 Identify emerging issues and opportunities facing the organization and design strategies to manage their impact including crisis management.
👍 Own the voice of Dyson in the SEA cluster and ensure a consistently high level of execution across all channels.
