✅ Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action on Ads.
✅ Cost-per-click (CPC) is a digital marketing metric that measures the amount of money paid for each click.
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✅ Impressions are when an advertisement or any other form of digital media renders on a user’s screen.
💥 Mobile Ad ID (MAID): Advertising User Device Identification for Mobile Campaigns 💥
✅ Mobile Ad-ID is a sequence of random symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his customer journey and “remember” his or her choices.
✅To enter an RTB environment and start participating in dynamic auctions, advertisers should join NewChallenges DSP.
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