💠 Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions take place in a blink of an eye.
Human Resource Management is the planning organizing, directing, and controlling of the procurement, developments, compensation, integration and maintenance,
➡️ A real time dashboard is a dashboard that contains visualizations that are automatically updated with the most current data available.
➡️ Viewability Rate is the percentage of ads which are actually seen by a user.
➡️ Ad Fraud is one kind of hacking for metrics of digital campaigns. Website has zero traffic and your campaign is getting ton of impression from that site. Is it possible?
➡️ A rewarded video ad is a video that a user can choose to watch in exchange for some incentive — an extra life in a game, an extended free trial, a puzzle hint, or virtual currency, for example.
➡️ Technically, according to the IAB this is also part of outstream video. It uses the normal space provided for a banner ad to deliver a video experience as opposed to another static or rich media format. It also relies on the existence of display ad inventory on the webpage for delivery.
➡️ Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary.
💠 Initial Marketplace Analysis for your product or service (overview of your market, realistic assessment of your performance in this space and competitive analysis)
Digital Marketing are all marketing activities that use digital devices.
