đź’ Digital Media Buying 101đź’
➡️ As consumers spend more time on digital and mobile devices, the world of advertising has evolved and created new methods to keep up. Digital media buying is the process of purchasing placements for advertisements on websites, apps and other digital platforms.
➡️ Advertisers frequently use real-time bidding (RTB) to buy advertising spots on publishers’ websites. Whenever an individual refreshes or loads a new page online, advertisers negotiate with the publisher to display their ad through RTB. What individuals used to do manually is now accomplished in the amount of time it takes a webpage to load.
➡️ How does it work?
The majority of RTB is orchestrated by five main parties involved with the process: the advertiser, the demand side platform (DSP), the ad exchange, the supply side platform (SSP) and the publisher.
