π Benefits of Programmatic Advertising π
β Programmatic advertising offers many benefits beyond faster reporting times and endless data.
β The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way.
β
In fact, according to recent figures by eMarketerβ¦
By 2021, digital display advertisers will invest more than $100 billion in programmatic advertising.
“What is programmatic advertising?”
β Programmatic technology, in short, is the automated process of buying digital media, often through a process called real-time bidding. Basically, itβs the future.
β Programmatic buying is faster, more efficient, and less expensive.
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