π Programmatic for Publishers(Webs & Apps) π
β While advertisers have leapt on the programmatic train to great success, publishers have been much slower to do so.
β Considering how important programmatic has become for advertisers, publishers should understand it too.
β It offers more demand and access to a wider variety of advertisers than direct sources which leads to more revenue after all.
β Advertisers, publishers, and mobile developers also need to understand that the use of programmatic via open RTB is growing and one of the best opportunities in years.
π How do publishers take advantage of programmatic inventory? π
β Publishers who integrate the NewChallenges DSP automatically receive demand from our programmatic exchange.
β Our teams have spent a lot of time making sure NewChallenges DSP has the biggest βpipeβ of high quality demand out there, all to give our publishers better results and revenue.
β The best part about all that programmatic demand within the NewChallenges DSP is that thereβs no additional work required by publishers to access it.
β Ready to take advantage of programmatic advertising?