➡️ How to plan effective digital campaign? ⬅️
💠 Initial Marketplace Analysis for your product or service (overview of your market, realistic assessment of your performance in this space and competitive analysis)
💠 Clear Business Objectives of your digital campaign – such as increase brand awareness, increase sales, increase customer retention, reduce cost per lead, reduce cost per acquisition of customers – these are all standard business objectives but on their own they do not give you a pathway to implement them digitally – that’s why you have to dig down and go beyond these in a digital sense.
💠 Next step is to deconstruct these business objectives down into digital goals. So lets choose ‘increase sales’ – it would look something like increase the conversion rate on website, reduce cart abandonment on my checkout process, increase average order size on etc. – digital goals give your plan a clear direction – you can then start to adopt tactics that will deliver these ‘Digital Goals’.
And then you need to set the KPI of your campaign. Decide audience segmentation, channel and creation.
➡️ Please, do not worry about anything above what I said.
NewChallenges will help you End to End process of your digital campaign.
➡️ Ph: 09971600077
➡️ E-mail: hninwai@newchallenges.com.mm
