♦Search Engine Optimization♦
Search engine optimization also plays a big role in how digital marketing works. If you want to reach and convert consumers in the digital age, you’ll need to start with the search engines.
A recent research study by Forrester found that 71% of consumers start their buyer’s journey on search engines like Google.
If you are not taking the right steps to improve your site’s SEO then you may be missing out on a powerful opportunity to reach a significant amount of leads.
Search engine optimization is the process of optimizing your site’s content so that it appeals to the search engines. The end goal is to rank higher on the search engine results page (SERP) to increase visibility in your target market.
The higher you rank on the SERP, the more organic traffic you can drive back to your website. Search engine optimization not only brings more traffic to your website, but it also helps ensure that the leads you are bringing in care of a higher quality.
The goal of digital marketing is to attract those who are right for your products or services, and SEO plays an important role in doing just that.
By emphasizing certain keywords and topics within your content, you can work to reach those online who are most likely to be interested in your products.
